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Besides, even if your Instagram account doesn’t get banned, your engagement rates will likely look lower than they should be. Low engagement rates mean that your Instagram posts will start to rank lower in the algorithm. When it comes to using Instagram for business, it’s not as easy as setting up your profile, adding a few posts every week, and posting about sales every now and then. Instagram shouldn’t be treated like a TV spot or a print ad. When creating a posting schedule, consider both frequency and time of day. The ideal posting frequency will vary from business to business, but we recommend posting 3-5 times per week for most businesses.



While top influencers make millions per post, even those with a following between 1,000 and 10,000 have the potential to turn Instagram into a healthy source of income. If you love being active on Instagram and have a decent number of engaged followers, there’s no reason why you shouldn’t be able to make money on Instagram. Hootsuite’s "Compose" window lets you decide whether you want to post content now, save it as a draft, schedule it manually, or queue it for later.



Stories is also a great place to use editorial content to tease longer YouTube and IGTV videos. Now that you understand the foundations and necessary tools for video marketing, you’re understandably ready to get started. But, first, you’ll probably need to get approval from your boss. Even if you don’t need approval, considering whether your activities will return a profit is a worthy task. What we love about Dasheroo is the sheer volume of integrations. You can plug Dasheroo into your social media channels AND your Google Adwords AND Hubspot AND just about any other marketing platform, and then see all your results in one place.



With a little bit of love, you can take a template and turn it into effective content. If you don’t have your own in-house designers, you can use an online tool to design your own content, or if anything, contract someone from a site like Fiverror Upwork. Some influencers provided us with the requested couple of sentences, but others had provided us with paragraphs upon paragraphs of content. Many people may find this daunting and a premature unveiling of their content plans. Well, there are seven major errorsthat many tapping into an influencer’s audience ends up making. Be upfront about how much work the influencer will need to do, and don’t be vague or beat around the bush.



When this happens, you will lose them to competitors who are creating more valuable and fun content. But that doesn’t mean you have to cram hashtags unnecessarily to complete the number. Read more about buy instagram followers here. Mindful use of 3-5 Instagram hashtags is good enough to get you a killer engagement. Once you have that calendar in place, you can create your social posts in advance and use scheduling tools like Hootsuite to post them automatically at the right time. It can be a struggle to come up with new content to share every day.



If that’s too much of a commitment, drop a couple of Benjamins, and you’ve got yourself a new phone. You can get surprisingly decent photos taken in burst mode. I would not under any circumstances blow any of these photos up to poster size and print them out, but for posting on Instagram, they’re pretty decent.



That’s why working with influencers is a powerful way to drive people from Instagram to your website. In Chapter 3, we discussed how to create breathtaking images that beg for engagement. Now, we’re going to take those strategies and apply them to the images you post in order to drive traffic to your website. This could be lead magnet images, product shots, or photography featuring your work—we’ll call these "bridge" images.



Once you know who you’re targeting, you will want to research what social platforms that community is spending time on. Your Instagram business profile is optimized and ready to go — now it’s time to begin making sales. Instagram is an excellent platform for E-commerce thanks to its relatively new product tag feature.



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